How Marketing Assets Tell Your Story Better than your Best Pitch Person
Every B2B IT consulting firm has at least one solid pitch person but the typical :30 pitch takes 3-5 minutes. Which makes it hard for leadership, sales, marketing and your collateral to be on the same page.
Do you want to uncover what makes your company unignorable along with a proven system to share your message both internally and externally?
Some of our customers...
How small companies grow and mid to large companies stay nimble and all our client reduce their growing pains
"Brian helped us tell our story on our website, and other marketing assets, as well as it's told by our best sales people."
Vesta Partners
"Brian distilled what makes us special into something as simple and memorable as a handshake, which insurers, construction firm owners and lumber yards all could understand. "
BuildPay
“Our financial data analysis initiative was a success because we were finally able to explain why you should use it, even if you don't work in finance."
Large Online Auction Co
How We Can Help...
We are a branding agency focused on IT Tech Consulting firms that helps small to mid sized companies
become founder independent and nimble without losing their best people or what made them great in the first place as they grow
B2B Positioning & Messaging
We don't invent what makes you great, we help reveal it. As importantly, we have a proven system to ensure your message is shared inside and outside your company so your company becomes unignorable.
Culture & Purpose
No more nice sounding values on your website and lobby that have nothing to do with how people treat each other on a daily basis. We identify what behaviors makes clients love you, and plug them into how you hire, review and when necessary, let people go.
Logo & Brand Standards
A logo isn't your brand but it's an important piece. You will have access to award winning designer who will help ground your visual branding in something interesting and ownable.
Taglines & Manifestos
A little trick I learned from my days pitching new business on Madison Avenue. Think of it as a Super Bowl commercial for your unflashy IT consulting company with stopping power without a seven or six figure budget.
Insightful Campaigns & Videos
The trick is to get your audience to start nodding their head and/or a little smile appear on their lips. Now I use what I learned from an advertising legend to help companies in little known industries stand out.
Company, Product/Service Naming
Most naming companies that charge a lot of money use junior people because that's what I did when I starting working on Madison Ave. Get real talent doing the work on your naming project not just presenting the work.
How are we Different?
Explain Complex
Things Simply
Explaining what IT service firms do is NOT easy, but it is crucial to getting noticed and ensuring your team all have the same basic message.
Proven Processes Means Repeatable Results
I've learned from some of the best business process experts how to systematize what we do. All while providing enough flexibility, so small companies aren't treated like big ones, and vice versa.
Show people-based businesses how to be Uncopyable
The core of any consulting firm is its people. Rather than do what everyone else does and say, "we have great people," we go deeper.
Here's how it works...
This is our proven system to clone YOUR Explainer in Chief, so someone is pitching your business 24/7. This way, you're best pitch person, isn't your only pitch person.
A Proven System to Transform IT Consulting firms
-
Founder Dependency in Sales and Marketing
-
Can't explain your value to prospects succinctly
-
Lack of Competitive Differentiation
-
Competing too much on Price, instead of Value
WITHOUT US
The Old Way
-
Marketing Assets pitch as well as your best pitch person
-
Message Consistency between leadership, sales, marketing and collateral
-
Sales & Marketing operate with less reliance on Founder
-
Compete Less on Price
WITH US
The Better Way
About our Founder
Brian Maiolo
I do really good work where you wouldn't expect it. Like the work I've done for dozens of B2B IT consulting firms, tech companies, construction, programmatic advertising, finance, and meditech. I distilled a finance initiative from a 20 page slide deck to a few sentences. I have a knack for explaining complex things simply combined with an aversion to industry jargon. Ultimately, I help challenger brands, often in little known markets, punch above their weight class. And when our clients experience rapid growth, I help them growing without losing what made them great in the first place.
Become Unignorable
Follow Us On
© 2025 Hardnut Advertising. All Rights Reserved.